Supporting retailers with reliable sales representation, product expertise, and hands-on service across the Mountain West.
At 4 Season Co., we help retailers succeed by connecting them with premium outdoor, lifestyle, and custom-apparel brands—supported by the guidance and service needed to sell through season after season. Whether you’re a fly shop, outfitter, brewery, resort retailer, or lifestyle boutique, we provide tailored, responsive support built around your goals and your customers.
Trusted, territory-specific representation for premium outdoor and lifestyle brands.
We serve as the dedicated sales contact for each brand we represent, providing retailers with product expertise, ordering guidance, seasonal line presentations, and consistent support throughout the buying process. Our focus is helping shops build assortments that work—balancing proven performers with fresh opportunities that align with your store’s identity.
What this includes:
Seasonal line showings
Order planning and forecasting
New account development
Sell-through support
Consistent communication
Territory-specific insights
Helping retailers create unique products their customers love to wear.
Custom hats and apparel are among the strongest-performing categories in many outdoor, brewery, and lifestyle stores. We support retailers through the full custom process—working with Richardson, Captuer, Uscape, Ski Town Allstars, and other partners—to bring your product ideas to life with clarity and efficiency.
Support includes:
Concept development & creative guidance
Art proof review & feedback
Style and material recommendations
Order submission & production coordination
Reliable updates and communication
Helping your staff understand the products—and how to sell them.
Better product knowledge leads to better sales. We offer staff education, product walkthroughs, and merchandising recommendations that help each brand stand out on the wall.
Support includes:
In-store product training
Merchandising recommendations
Best-seller guidance
Staff updates on new product features & launches
Responsive, dependable service that keeps your store moving.
As an independent manufacturers’ agency, our promise is clear communication and fast follow-up. We prioritize timely responses, proactive updates, and territory-based guidance to keep orders and seasonal transitions running smoothly.
Expect:
Same-day responses whenever possible
Proactive updates on orders & shipments
Territory-specific advice based on real sell-through
A service-first partnership
We work with a wide range of retailers across the Mountain West, including:
Fly Shops
Outfitters & Outdoor Retailers
Breweries
Lifestyle Boutiques
Resort Retailers
Guide Services
Specialty Shops
Campus & Destination Stores